Personal Branding

A Personal Brand is how your personality, your expertise, and your unique skills are perceived by others.

Defining your Personal Brand will help you get the career success you have earned – and attract the opportunities you deserve.

Be seen and be heard for who you are and what you have achieved.

You know you have valuable skills, how much you contribute, and how hard you work – shouldn’t it obvious to everyone else?

It should, but it often isn’t. Aligning your Personal Brand with your skills, talents and accomplishments is often the basis for getting recognition, a promotion, a raise, or even being offered choice assignments.

Having a strong Personal Brand will also boost your confidence – as other see your talents and accomplishments more clearly, the feedback loop will reflect and boost your self-image – which will also make your role in your team much clearer.

I work with managers and executives to help them define their Personal Brand, and would love to do the same for you. Why? Because you should enjoy your life and the success you have worked so hard for.

How I help you develop your Personal Brand:

We will have an initial consultation to get to know each other and lay out the goals and changes you want to see. Then I will create a program tailored for you that includes:

  • Defining your career-path vision and how your Personal Brand supports it
  • Helping you clarify what you want to be known for
  • Identifying how your are currently perceived
  • Developing strategies for aligning your Personal Brand with your unique talents, skills, and accomplishments
  • Helping you develop a network of supporters who will give you feedback
  • Supporting and challenging you with different scenarios
  • Providing in-depth feedback, especially on blind spots
  • Guiding you on how to implement the steps developed

Are you ready to define your Personal Brand?

Individual Coaching

I coach executives one-on-one to help them define their Personal Brand.

Corporate Teams

I work with corporate teams to define and develop the team’s brand, including their vision, purpose, goals, and roles, to raise awareness with other departments of the value they deliver.

Personal Branding Workshop

This 4 or 8-week workshop for female professionals includes exercises and one-on-one coaching. See below for more details!

Contact me for more information or to schedule

a free 15 Minute consultation

Learn more about my Personal Branding


Frequently Asked Questions about Personal Branding

What is the difference between a Personal Brand and business brand?

A business brand is built around an identity you create for your business and is independent of your personal name. A Personal Brand is built around you personally.

What is the benefit of creating a Personal Brand?

As Personal Branding is about your personality, your expertise, and your unique skills, the main benefit is to take the opportunity to stand out and be seen for what and how you want to be seen, depending on what you are aiming to accomplish. For an universal answer to the question: the development of your Personal Brand will accelerate your professional success.

How do you start creating your Personal Brand?

Start with an evaluation and self-reflection of the positioning at your current job. How are you perceived and what are you known for? Are you seen how you want to be seen? And are you known for the skills and expertise that you want to be known for? How does your current positioning align with your career vision and goals?

What is the definition of Personal Branding in a corporate environment?

Personal branding in a corporate environment is the conscious and intentional effort to create and influence the perception of an individual by positioning them as an authority, elevating their credibility, and differentiating themselves, to ultimately advance their career, increase their circle of influence, and have larger impact.

Why is a Personal Brand important for your career advancement?

Your Personal Brand is key to your professional success as it gives you the opportunity to emphasize your strengths, skills, expertise, and passions to help set you apart from others. A strong Personal Brand will make sure that people know you as the authentic and unique professional that you are.

What are some tips for a strong Personal Brand?

Consistency and authenticity: Act in a way that fits in with your perceived image. Ensure that your Personal Brand matches what people say about you in your absence.

Why is it important that your team has a great branding?

When your team has worked together to develop the team’s mission, vision and purpose, and identified the expertise of the team as well as the branding message, team members will feel a strong sense of belonging to the team. This unity contributes to motivation and the team’s identity, and the team will be seen as highly valuable, and attract targeted opportunities because of this clear positioning.

What People Say About My Personal Brand Coaching and Workshops

“Everyone should set time apart for

themselves. This is a great way to find

your way to actual invest the time and


“Helps getting the clarity on who you are

and where you want/should go with your

career. Triggers reflection. Encourages

reaching out for feedback. It is like spa

and gym for your mind :).”

“I learned a lot about myself and it felt

empowering to be a part of this amazing

women’s team.”


Sabine Wieger 

International Professional Certified Coach

Austria – Vienna

Tel AT: +43 676 364 0010

USA – New York

​Tel US: +1 917 725 5171